For independent travelers in Japan, Mount Fuji is a dream destination, but reaching it can take hours by car or train. Uber Helicopter was a concept developed and presented to Uber Japan, designed to give tourists the chance to fly directly from Tokyo to Mt. Fuji.

More than a ride, it positioned Uber is the service that connects people not only across a city, but to the very heart of Japan.

Through branded aircraft design, booking prototypes, and visual storytelling, the project reframed Uber as a bridge between travel, culture, and aspiration.

ウバルに東京

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ウバルに東京〰️

The original idea was a campaign targeting tourists, with Mount Fuji as the most sought-after destination.
However, the client chose to proceed with a shorter campaign limited to the Tokyo area.

東京で

のスタント

We’ve designed an exclusive merch collection including flight jackets, sunglasses, tote bags, stickers, boarding passes, and wristbands,
to make Uber Helicopter feel like a club, not just a ride.